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Free delivery · Dispatched within 2 working days · 30-day guarantee

Premium Seamless Wire-Free Bra

Premium Seamless Wire-Free Bra

Regular price £34.00
Sale price £34.00 Regular price £55.00
38% OFF Sold out
£34.00£55.00 −38%

You save £21.00

  • ✓ Seamless, no underwire
  • ✓ No digging in, no marks
  • ✓ Gentle lift
  • ✓ You’ll barely feel it

BUY 1, GET 1 FREE

FREE DELIVERY · 30-DAY GUARANTEE

Order 1 bra and you get 2 in your chosen colour and size, for the price of one.

Colour
Black
Black
White
White
Red
Red
Beige
Beige
Green
Green
Purple
Purple
Rose
Rose
Brown
Brown
Size
Dispatched within 2 working days
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How the bra fits

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HOW IT’S MADE

Wide underband and wide straps

More support where your body needs it, less pressure on your shoulders.

A wide, soft underband and wide straps support you without digging in.
The support comes from the underband
Underband
Straps
More support around your body, less weight on your shoulders.
↑
Support from below Wide support instead of pressure points.
↓
Less shoulder pressure The straps steady the bra rather than carrying the weight.
↔
Flexible comfort Moves with your body.
COMFORT YOU CAN FEEL

Why women choose Sul Cuore

Soft comfort, steady support and a fit you’ll barely notice under your clothes.

No digging in

The wide, soft underband spreads the support and helps stop those sore pressure marks.

Support without a wire

A wide support area holds your bust, with no hard wire and no uncomfortable pressure.

Smooth under clothes

The smooth, seamless surface barely shows, even under close-fitting clothes.

THE DIFFERENCE IS IN HOW IT FEELS

Why Sul Cuore feels different

Comfort thought through, instead of the usual bra construction: less pressure, more room to move, and easier to wear every day.

SUL CUORE
CLASSIC
BRAS
↕
Less on your shoulders
✓
Less weight on the straps The support is spread more across your body.
×
More pull on your shoulders Narrow straps can dig in more.
♡
No hard wire
✓
Soft support, no metal No hard wire to dig in.
×
Rigid underwire Can get uncomfortable after hours of wear.
↔
Flexible fit
✓
Moves with you Flexible fabric that moves when you do.
×
Rigid shape Gives less as you move through the day.
◯
Seamless look
✓
Smooth under clothes Fewer visible lines under tops and dresses.
×
Seams and edges Can show under close-fitting clothes.
☁
All-day comfort
✓
Soft from morning to night Made for long, comfortable wear.
×
Comfort often fades Pressure marks can get worse through the day.

How it feels

The bra you won’t want to take off the moment you get home.

The bra you won't want to take off the moment you get home.

No underwire digging in. No seams showing through.

No underwire digging in. No seams showing through.

Wide straps and a soft underband: support without cutting in.

Wide straps and a soft underband – support without cutting in.

Smooth under a T-shirt, flat across your back.

Smooth under a T-shirt, calm along your back.

Removable pads: more shape or completely natural – your choice.

From M to 5XL, in 8 colours – Buy 1, get 1 free.

Your questions, answered

Is it comfortable all day?

It’s made to be: soft, breathable fabric, no underwire and no seams to dig in. Not one you’re counting the minutes to take off.

Will I get enough support without a wire?

A wide underband and wide straps do the work a wire used to do, without the wire.

Can I take the pads out?

Yes. The pads are removable, so you can have more shape or none at all.

Will it show under my clothes?

The seamless finish is made to sit smooth under clothes, even close-fitting tops. A very thin, pale top shows most things, so choose the colour nearest your skin.

How does the size come up?

True to size. Find your usual bra size in the size guide. Between two sizes? Go up for comfort.

How do I wash it?

Wash at up to 30°C on a delicate cycle, ideally in a laundry bag. Don’t tumble dry: it keeps its shape and stretch for longer.

What’s it made of?

60% polyamide and 40% spandex: soft, stretchy and breathable.